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Papers Published

Dr. Sunder Rajdeep

To check relevance of the advertisement on facebook profile pages. (The Research Journal of Social Science, Jalgaon, M.S. Oct. 2012, Issue-10, International Refereed Journal : ISSN 0976-06IX).
An Analytical Study of Consumption Patterns of News of Young Netizens on Social Networking Site. (Information & Communication for development- Reach Impact, Opportunity and Challenges. Epignosis: Journal of Multidisciplinary Research. January 2013, Issue 2. ISBN : 978-81-922163-2-4.)
A Recipient View of Bupen Hazarika’s Musical Video Songs. (International Journal of Contemporary Research in Management & Social Sciences. January-March 2013, Volume 2. ISSN : 2319-8117.)
Evolution of Social Media and its impact on Indians Newspapers. (Media and Globalisation- A Journal of K.C. College, Charchgate, Mumbai. ISBN : 978-93-83842-64-3.)
Mobile phones : a global solutions to Agricultural Communication. (Media and Globalisation- A Journal of K.C. College, Charchgate, Mumbai. ISBN : 978-93-83842-64-3.)
Mass Media and Tribal Transformation in India. (A proceedings of a conference on Scheduled Tribes in India : Issues and Challenges in 21^st Century; ISBN : 978-93- 84198-04-6 ).
The no. of people reading physical newspapers have deteriorated with the advent of ‘Second Screen’. (A proceedings of a National level conference on ‘Journalism and Social Responsibility’. ISBN : 978-81-925956-9-6).

Daivata Patil

Co-Authored a chapter published in an edited book titled “Media and Human Rights”. The chapter is on representation of transgender in Bollywood films with specific reference to Mahesh Bhatt’s films. Publisher: Dominant Publisher, New Delhi, 2015
Research paper published in 2013-2014 issue of Almanac of Theoretical and Applied Studies of Advertising.

An international almanac published by Tambov State University, Russia
Paper Title: Audience attitude towards advertisements on YouTube
ISSN: 2218-7375

3. Research paper published in January 2014 issue of Media Watch, Vol.5, issue 1, p119-126.

An International Journal Research Journal in Communication and Media, which is published by Registrar of Newspapers for India (RNI), Government of India.
Paper Title: Measuring Cultural Diversity- A study of Television Advertisements Telecast on Hindi GECs.
ISSN: 09760911 and Accession No: 93980967
The journal is approved/indexed by EbscoHost, Scopus, ELSEVIER, UlrichsWeb, CrossRef, IISI, Jstor, JGate, MIAR, ProQuest, and Indian Citation Index.

4. Research paper published in a book compilation titled ‘Media and Globalization”.

The title of the paper is: The Economy of Public Participation on Internet as a Public Sphere
ISBN: 978-93-83842-64-3
Publisher: Excel India Publishers, 2014

5. Research paper published in October 2012, Vol.7, Issue 1, issue of International Journal of Business and Retail Management, Research (JBRMR)

Published by Academy of Business and Retail Management, London, UK.
Paper Title: To study the role of perception of colors by consumers in consumer decision making process: a micro study of logos of select departmental stores in Mumbai city, India'.
ISSN: 1751-8202
The journal is approved/indexed by EbscoHost, Cabell publishing Inc, UlrichsWeb, ProQuest, ECONBIZ, ZBW, RePEc, Portico and JGate.

6. Research paper published in June 2010, Vol. 8, Issue 1 issue of ‘Pragyaan: mass communication’

It is a bi-annual peer-reviewed journal of IMS, Dehradun, India.
Paper Title: Closed offline communities open up in virtual world.
Journal listed in Ulrich’s International Periodicals Directory, USA.
ISSN: 0974-5521.

7. Research paper published in Jan-Dec 2009, Vol. XLIV, No.1 issue of ‘Communicator’.

A quarterly national journal of the Indian Institute of Mass Communication (IIMC), Government of India.
Paper Title: A study of public opinion on internet as public sphere: A case study of Tata Tea’s Jaago Re! Campaign.
ISSN: 0588-8093